Base Branding

Base Housing Solutions began in 2013 as a project of the Hilti Foundation. Based in the Philippines, it develops alternative building technologies to enable a network of partners to build quality homes that are comfortable, affordable, disaster-resilient, ecologically friendly, and with social impact. Big Pink worked with Hilti to create an identity that would convey the core values and activities of the organization. We did the naming, logo design, tag line text and icons, type selection and produced a fund-raising video.